As the saying goes, “a picture is worth a thousand words”, the current marketing trend seems to have gripped this idea to grow business further. In this digital era, Photography has migrated from its entertainment purpose to business purpose. Visual communication has conquered the marketing industry like never before. The introduction of new technologies in photography has started a whole new era. Digital photography earns a living to thousands of people.
Photography is Not Just Limited to Professional Camera Anymore
Photography has become easier like never before. You don’t need to own a professional DSLR camera in order to capture photos. Your portable gadget is enough for serving the primary purpose. And by primary purpose, it does not mean basic level of photography, rather mobile photography has evolved to be a whole new genre. Gadgets are now designed especially for photography enthusiasts.
Tablet, cellphones, and other portable devices now consist high resolution cameras with different built in features. This makes photography easy and fun. Each camera comes with unique lens feature, resolution quality, megapixel range, sensor, HDR, LED flash, auto focus, face detection, smile detection, autofocus, shutter speed and many other features that support the user to capture images effortlessly. Image are now just a matter of a single click which eventually prompts the visual display on social media.
There are many phone companies who offer great cameras for Selfie, Groupfie, 1080 and 4K video. The main competitors in smartphone industry are – Samsung, iPhone, HTC, LG, Sony, ASUS, Google, Nokia, Xiaomi, Huawei etc. Every year, these brands release new smartphone with exciting updates and extraordinary features.
Apart from smartphone cams, another new trend in photography is the use of action camera. Action cameras are very small simple video recording tool with an option to attach it somewhere in Point of View (POV) mode so that actions of the user is captured. Bikers, cycle stunt riders, adventure lovers, instructors and many others who are passionate about photography use action camera. Some of the popular brands of action camera are – dji Osmo, GoPro, Xiaomi, YiCamera, HT Re, Polaroid, Sony, SJ cam etc. These actions cams have changed the definition of photography and video recording.
Digital SLR (DSLR) is the primary camera of professional photography. Unlike smartphones, tab, or action cams, DSLR knows when to be professional. Canon and Nikon are the two leading camera manufacturers in the world. They are unbeatable in the photography industry and no other companies can come near to them. Professional photographers and commercial photography companies use these cameras.
Image Editing Software and Effects
Photography has stepped and passed over the conventional barrier with the introduction of image editing software and different types of effects. As trends change, new things replace the existing things in the market. Image editing has become the trend of the new era. It has become an essential part of photography. Whether you are a professional or a part-timer, you hardly can avoid image editing software. Professional photographers use professional image editing software like Adobe Photoshop, Adobe Lightroom, Fotor, Corel etc. A photographer may need software for different purpose depending on the client and his/her personal needs.
On the other hand, smartphone users mostly edit images using image editing apps. Generally, most of the windows editing software are available in android or IOS version. Also, there are some special dedicated apps for smartphone editing, for example, snapseed, VSCO, Enlight, Touch Retouch etc.
There are some photography apps which have built in editing feature. Take Instagram as an example, where you can edit your photos. The purchase of Instagram by Facebook authority depicts how much popular photography has become in recent times. Instagram has introduced a whole new era of introducing ourselves and expressing our thoughts through photography.
Built in effects and filters are very popular and trendy in recent times. There are some very popular effects and filters that are used frequently by many. Some of the trendy effects and filters are Black and White (B&W), Vintage, Cinematic, Lomo, Bloom, Toy etc. in recent times, it’s rare to find any picture without filters or effect. Although some may argue that filters reduce and hamper the originality of the photo, some would definitely back it up by bringing the photography post processing importance. Whatever the arguments are, most people seem to believe that photo editing enhances the appeal of the photo and makes it look better.
Experimenting with the subject, color, light, and theme is the new trend of photography. People have come out from the conventional ‘pose and smile’ concept and bringing new perspective to look at something differently. Perspective photography is the trendiest way to shoot now. It’s hard to find a person who would like perspective photography. This trend has become so popular that people are choosing their specialization in perspective photography. Take the example of bug’s eye view or bird’s eye view– in such cases the photographer looks at the world from a non-human point of view which makes each and every photograph unusual and interesting. Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.
Another excellent and newest technique is forced perspective in photography. In forced perspective, photographers capture objects in a way which makes the object look unreal, surreal, unusual, or unearthly. Take the example of picking the tip of the Eifel Tower or the Taj Mahal in your two fingers, or holding the sun in your hand. Even if you didn’t capture these, at some point of your internet browsing, you’ve surely seen these pictures.
Shapes and pattern photography is another popular way which is trending now. Shapes, lines, boxes etc. are some of the common patterns in experimental photography. You don’t need to be a professional photographer or know all the rules to experiment with camera, all you need is just a creative mind and eyes that pay attention to every detail.
These brief points on recent photography trends are just the rough draft. It doesn’t end here. In the world of photography, the sky is not the limit. Exploration will go on, trend will keep changing, and new things will be coming.