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Things You Should Avoid For Your Online Product Photo

Nowadays e-commerce has emerged as a big industry all over the world. Taking great product photographs is basic to operating an effective online store. However, display of the products on your website is more important than the way the photos were taken. Any online store can have lovely pictures, but many of them commit basic errors in organization and efficiency of their product displays.

1) Avoid using high-resolution Photos

I’ve seen numerous online stores fall into this trap. They utilize a lot of high-resolution photograph photo for all of the product pictures on the site.Thus, the site goes to a slow loading time and pushes clients away. Unless you are really offering photographs on your online store, the quality and resolution of your photos don’t really need to be that high.

Avoid using high-resolution Photos

You can also use some image optimization tools for the compression and optimization of photos. Such tools lower the image resolution but keep the quality of image unchanged. However, you will need to experiment with the different compression settings on your photos to determine which is suitable for your online store.

2) Don’t use a Larger Picture Size Than You Require

Many times, you may have to display the same photo on your e-commerce website. As an example, the same product photo might be displayed at a large size for your main product photo, a medium size for your thumbnail photo and an extremely small size for your shopping cart display- for different purposes, different use.

According to the general rule, a similar photograph on your site can be shown at a wide range of sizes. For instance, a similar item photograph may be shown at a huge size for your core item photograph, a medium size for your thumbnail photograph and a to a great degree little size for your shopping basket show.

Don’t use a Larger Picture Size

Do not use the same size photo (by size I mean kilobytes) for all of the large, medium and small pictures on your site! To maximize the efficiency of your website, you should have separate versions of pictures for each permutation of a particular size photo.

Some shopping cart programs will create these smaller versions for you and cache them on your site for faster load times. If your cart has this feature use it! Otherwise, make sure you generate all of the different sized photos yourself and use the appropriate photo depending on the application.

Some shopping cart programs will make these little adaptations for you and store them on your site for speedier load times. In the event that your cart has this feature, utilize it! Something else, ensure you produce the majority of the distinctive estimated photographs yourself and utilize the proper photograph contingent upon the application.

3) Use the “Alt”, “Width” and “Height” Tags For Your Photos

The utilization of the “Alt” tag is basic for the web search tools to have the capacity to file your photographs legitimately. Something else, the web crawler will have positively no clue how to order your item.

The “Width” and ““Height” tags are critical in light of the fact that they specifically influence how your page gets loaded and showed in the web browser. If you don’t explicitly provide an image size, your page will flicker and erratically get larger and smaller until all of your pictures load properly.

By specifying a “width” and a “height”, your web browser will provide a blank placeholder for your image until the full image has been loaded. While you may not think this is a big deal, it makes a big difference in how professional your website will come across to a potential customer. First impressions are key!

4) Don’t Mix and Match Different Photo Sizes For Your Thumbnail Photos

Are you displaying a wide array of your product thumbnails on the same page for the customer to look at. It is very much annoying for a customer to have to search through different sized or rotated photos while browsing through the catalog. It’s also equally annoying to have to scan through photos that are not aligned either horizontally or vertically.

Best practice is, all of your thumbnail pics should be of the same width and height and be organized in an aesthetically pleasing grid pattern on your site. That way, your customer won’t get a headache as he scans through your products.

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How Photo Editing Services Impact On Various Sectors

If you look over the internet, you will find that, more or less, there is a noteworthy role of images in every business. Even, there are some businesses which totally depend on the utilization of the high end quality photos because these images have the ability to catch the attention of the potential customers/clients. So, the owners of the business are allowing the photographers to get great looking photos of their products.

Anyway, for this reason, the photographers follow many techniques and apply various latest gears to take the great photos of the products. But often, it is impossible to capture the images at per the demand due to many shortcomings. Again, it also becomes impossible to capture the photos over and over again since it is time and money consuming. As a result, they are taking various image editing services according to their requirements.

Since the utilization of the images is increasing day to day, the image editing sector is enhancing. Almost all the photos you are looking in the digital media is retouched more or less. So, if you see, you will notice that various image editing services are ruling the industry very strongly. Now, it is a question that how much the image manipulation services are ruling the various sectors? To have the answer, let’s go ahead.

E-commerce: Online shopping is a latest shopping trend. It is flourishing day by day. Here, the customers don’t have scope to see or touch the required products by their hand. They can is only to see the photo and can read a short description to get an idea about the required products. In this case, a bad looking product image cannot convince the customers. So, the product images must of high quality. It must be detail expressive. The image must have customer engaging ability and must be capable of catching the positive attention of the customers.

To have a great looking photo, only photography by a high quality camera is not enough. There may have unwanted objects or persons in the background of the image and the problems related to the lighting, exposure, perspective, atmosphere, and so on.

In that case, there is no exception of taking photo editing services. The product photos for eCommerce store must be of white backdrop because in such a background, the product looks great. It should be of high resolution, proper alignment, right color balance, and more. As the photo sizes vary, it requires to resize the images for different online shops. By the way, there are various photo editing services viz background removing, photo retouching, color correction, and more which are very important for the product photos.

E-commerce Photo Editing Service

Photography: The Shutterbugs take the images of products, models, fashion events, wedding events, birthday evening, etc. They use many quality photography tools to capture the great and impressing photos with extreme care. But, yet the images cannot be used directly for eCommerce business purposes. Though, they try utmost to take the best possible images, there may have some problems, known or unknown to them. For this reason, it is necessary to send these photos to the graphic designers who would understand the defects well and make the images applicable for the business purposes by using the latest version of Photoshop or other powerful photo editing tools.

Photography Photo Editing Service

For product photography, the photographers use many helping objects viz stands, light, umbrella, tape, clips, pins, hangers, and so on to get a perfect photo. Again to capture the photo of the garment or jewelry items, often the photographer uses mannequins. Later, before using these product photos, it is necessary to remove these objects from the backdrops, otherwise these extra objects would distract the attention of the potential customers from the main product photo. These defects can be removed by the photo editing services like background or object removing service.

In case of model photos, image retouching and color correction is very necessary. Digital makeover is a must for the model photos because human images without editing are not attractive because of wrinkles, acnes, spots, and so on. Sometimes, the hair of the model goes stray or wind blowing. The backdrop may not be right for the image. Hence, clipping path or image masking technique is required to solve such types of problems.

Again, the photo takers cover numerous events like wedding ceremony, fashion shows, DJ party, birthday party, etc. During taking photos, there may come unwanted persons or objects in the frame. There may have lighting defects, noise & exposure problem, etc. However, these problems can be undertaken to solve by various photo editing services.

Magazine & Newspaper: There are billions of magazines and newspapers around the world. Here, the competition is so high to stand out of others with performance. For this, everybody is trying much to present different things. They are applying a lot of techniques to make their works popular. However, only the publication of the text article cannot make a magazine & newspaper pop. Photograph related to the news is very much important to grow up a newspaper. This is why, the magazines, newspapers, online journals or news portals are utilizing many related high quality images with their text articles. Now, they are also using many related videos.

Magazine & Newspaper

Anyway, the success of any magazine and newspaper mostly depends on the use of the high quality and good looking images. And in this case, here is also necessary the image editing services because in the very first attempt, always you would not get the quality images. By different image editing services, the graphic designers can provide you the neat and detail images as your business needs.

Real Estate: The importance of photo editing services for the real estate business is beyond description. Here, the images of the property or interior design perform important role in flourishing the business. The buyers who want to buy a building, they firstly search on the internet and find some real estate developers’ websites and a lot of offers. They can choose building seeing many photos and then communicate with the seller to buy their selected one.

Real Estate Photo Editing Service

Image editing services are mandatory for real estate business because it is important to retouch almost all the property images for making the images stunning. The image editing services are important here to remove unwanted objects, background, setting sky, to combine color & lighting, and more.

Corporate sector: The photo editing services are also ruling the corporate sector. Many corporate events are organized every day. The photographers capture thousands of photos there. The images are being used in various business presentations, meeting, press conference, news, magazines, even on their own websites, etc. So, it is important to look the photos elegant and client convincing. And in this case, photo editing services are inevitable.

Corporate Sector Photo Editing Services

Marketing and advertising: In the marketing and advertising sectors, the role of image editing is out of words. Advertising is impossible without using high quality photos. It needs product photos that should be great to look and impressive to the customers. The model photos also must be gorgeous to show. The advertisement firms are using various signboards, billboards, leaflets, posters, and more for marketing purposes. They are also utilizing digital media such as social websites, blogs, forums, etc. where great looking photos are compulsory. However, without photo editing services, to have traffic generating images is almost impossible. So, it is noticeable that this sector is also dominated by the different photo editing services.

Marketing and advertising

Graphic and web design: This sector also depends on the image editing services. There are various companies all over the world. They are doing their business based on the various photo editing services. To design websites, the designers use many great looking images related to the domain name or keywords and for SEO purposes. These photos are also manipulated by the graphic designers. So, this sector is also governed by the image editing services.

Graphic and Webdesign Service

In the above discussion, many times we have noted the term “Image Editing Services or Photo editing techniques”. Now, you may ask what we like to mean by this term.

In fact, there are many image editing services, such as:

  • Background removal: This method is applied to cut out the unwanted background or objects from an image.
  • Clipping path: This technique is applied for creating a path and to select the any portion of an image so that anything of the photo can be changed or replaced.
  • Image restoration: This service is taken to restore the old and damaged photos, and bring back the look what a photo should be.
  • Image retouching: It is done to make an image more gorgeous or to beautify the existing photo.
  • Image masking: It is done to remove the backdrop from a photo with soft edge like model image with flying hair, furry cloth like a blanket, chiffon cloth like muslin, wedding veil, doll image and something like this.
  • Color correction: This method is applied to fix all kinds of color related defects. It is also applied for making different versions by changing color of the same type of products.
  • Neck joint or Ghost mannequin Effect: The photographers often use doll or mannequin at the time of taking photograph of garment items. By this technique, the graphic designers drop out the mannequin and attached the neck part of the cloths.
  • Raster to vector: It is applied for converting a raster photo into vector image. There are great varieties in the usage of this technique.
  • 3D modelling: By this technique, the designers mainly animate any photo for detail presentation. They can present a story using 3D cartoons.

To sum up, it is clear that there is an important role of image editing services in the present business sectors. In this modern age, you will not get any single business sectors where images are not used. However, to get masterpiece photos we cannot but take the various photo editing services.

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Professional Ghost Mannequin Tutorial- How to do Neck Join in Photoshop?

This is a ghost mannequin tutorial. It’s another name is invisible mannequin or neck joint service. The flat images of eCommerce product like shirts, sweater, hoodie sweater, T-shirts etc. aren’t looked real. That is why, the product photographers, during taking these images use a doll or mannequin to make a 3D shape which gives a realistic view.

Again, the images with the doll or mannequin cannot be used directly. So, these objects need to be removed from product image to make usable in the business purposes.

Read More

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How to Start a Business with Footwear Photography

Online shopping has gained popularity in recent years and it is increasing day by day. A major difference between online shopping and traditional shopping is in the case of online shopping, it is not possible to touch the product physically. So there are only two options for customers to make the decision for purchasing that product- product descriptions and product images. For this reason, publishing multiple, high-quality images of each product is the main priority for e-commerce site owners. According to eBay, a clear and detailed product image can boost up it’s a sale by 2%. Amazon and eBay have features to upload 9-12 images of each product, some images are very much important.

For achieving this goal, e-commerce owners need expert product photographers and graphic designers who can shoot and edit product photos. So, let’s focus on our article headline. We are talking about product photography business. Our product focus is “footwear”.

So what do you think? Is it a cool idea to start a footwear photography business for helping e-commerce sites and bringing benefit for the both ends? Here we are going to give you some tips which will surely help you.

Never go for unnecessary gears and business purchases

On the internet, you will be flooded with tons of photography gear advertisements. It is very much obvious that you may be allured by those. Buying new gadgets and gears can be a great fun and many will advise you with the phrase “it will help your business”.

never-go-for-unnecessary-gears-and-business-purchases

They may suggest that if you just had that better lens, you’d take better photos, and your business would be more successful. But it will be hazardous if you purchase gears and other photography equipment without a proper plan and money management.

Learn to shoot manually

When you seriously think about footwear photography, you must have to learn to shoot with your camera manual. Most of us feel it is much easier to capture the product images with the default settings of the camera. But this tendency will hinder you from bringing out the maximum result from your camera.So it is very much important to learn the footwear photography manually. As footwear’s are small products, you need to shoot it very precisely.

learn-to-shoot-manually

The real benefit of manual mode shooting is it will help you to learn what’s going on with your camera, and the light around you. As early as you learn it, soon you will get control over your camera and your shooting skill will improve. Manual mode will make your exposures consistent, which helps you save time with your editing.

Be a photographer and businessman

As your target is to create your own business based on footwear photography, you must have to develop a business sense with photography skill. Great business is solely interlinked with great photography.

be-a-photographer-and-businessman

When you get started with great photography skills, still the probability of being successful in photography business is 50-50. Let me explain why? When you have taken a decision to start a photography business, you must have to earn multi-tasking ability. You are a photographer/customer service expert/book keeper/marketing director/social media whiz/branding guy/website creation person/secretary/treasurer/CEO/CFO/ and pretty much any other title you can think of. That means you have to develop various skills. Skills are very much important.

Patience is important

This virtue is very much essential if you want to be successful a successful footwear photography business person. You have to utter this word constantly to remind yourself. You must have to remember that you won’t get success overnight.

patience-is-importantIt will take time to get good at photography, marketing customer service, management of business organization. Frankly speaking, it will take time to get good at many things to run a hugely successful photography business.

Create your own branding

Performing right promotional activities is the key point of photography business success. Through away your outdated print materials, brochures, packaging, and thousands of business cards to the trash bin. Because all these are totally useless, and a big waste of money and paper.

create-your-own-branding

When you think about footwear photography business branding, creating something personal, unique and consistent is very much important. It will help you stand out from other photographers and photography firm and differentiate you from others.

So should you avoid the printed products for promotion? No. But you must have to be very much careful. In most of the cases, a huge amount of brochures may be wasted or just cannot be used or reached proper destination. Try to find ways to print on demand or in a limited scale. Analyze your necessity and fix your target where or to whom you want to promote.

Influence people to stay with you

Good word of mouth referrals are the most powerful ways for photography business success. People trust the recommendation of a friend more than an ad in a magazine.

influence-people-to-stay-with-you

You need to influence people to get great testimonials from them by providing them quality service. Such recommendation is more valuable than ad promotions.

Market your brand or die

Now all you are set. You have everything- a blog, a website, a business and you have a brilliant idea. You make a gorgeous logo. You create a stunning online presence, filled with witty writing and attractive images. You press publish, sit back, and wait for the inquiries and comments to pour in. And then nothing is positive! And then you can understand what marketing is all about.

market-your-brand-or-die

Show people what your service interesting and valuable. You could have the most amazing photography in the world, but unless people know about it, you will not see any success. Make Things Easy For Your Clients. Be organized and value your time. Keep all the details of your business records, think big.

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A Bulk Order Client? Learn about the Privileges waiting for you!

It is often seen that, in order to attract big and busy clients who work on a large scale, image editing service providers offer Bulk Image Editing Service. It’s a generic conception that bundle comes with discounts. A client with bulk order always enjoys some special privileges from image editing service providers. There are thousands of people around the world who solely depend on image related services for their living. They send photos for processing to image editing service providers. As the number of photos grow in numbers, the discount rate also increases. This is called the bulk order discount.

The competitive market always demands improvisation in business strategy. Business companies, today, are always coming with new exciting offers that compete with each other to attract clients. Clients also get the change to choose the best offer from all. Let us look at two aspects of Bulk Image order. Firstly we will look at what benefits clients are usually offered by the providers, and then, we will look at the process of a bulk order.

What Privileges Are You Offered for Your Bulk Order

What Privileges Are You Offered for Your Bulk Order?

The privileges vary in image editing service providers. Each company has a set of rules they follow. All their offers are made in accordance with those policies. However, there are some common features that are offered in almost all the bulk order offers.

Count Starts with 100

Count starts with 100

In most of the companies, the first step of discount starts from 100+ images per order. Generally, with each volume with 100 images, the discount rate increases. Some companies have other policies too. They decide the image range and separate volumes. For example, Volume A: 100-500 images, Volume B: 500-1000 images, Volume C: 1000-1500 images. Each volume offers a specific amount of discount to the clients.

Simple or Super Complex?

Since all images are not the same, companies have categorized image types in simple to super complex work. The categories vary in price. It is obvious that 100 simple images will offer a different amount of discount from 100 super complex image discount. After receiving all the images through a secure FTP server/Hightail/WeTransfer, designers sort out the images and categorize them based on their difficulty level. Then they send those images to the authority to calculate the quote and discount. If all the received images fall into the same category, or two or more categories, then authority quotes the price with the bulk order discount. Similarly, if the images don’t come under one category, then they make up an average ratio of these assorted images and quote the price with bulk discount.

Time Matters

Time Matters

Another important factor in Bulk Image Order processing is, the time limit. All the service providers have rush hour service, but mostly they are small orders. If such occurrence comes where Bulk Orders are asked to process within a short period of time, the negotiation will be different. There are many companies who don’t offer any bulk discount if it is a rush hour service. Even rush hour service requires extra charge depending on the hours or days. On the other hand, there are some companies who offer half of what they offer in regular bulk order. It completely depends on the company decision. There are also the factors like image types, image numbers and the deadline. All things have to be analyzed before providing a quote with bulk discount.

Welcome Back Clients

Companies never want to lose clients. There is hardly any company found who follow one time business policy. Every company wants their clients to come back every time they have new work. Same privilege goes for the bulk order too. The rush hour service, amount of the images, and types of the images, all these criteria come secondary for long term clients. The trust clients show to the company, returns to them when it is needed the most. So, returning clients always enjoy special privilege for the bulk order processing.

How Do They Do It

How Do They Do It?

As said earlier, the team leaders under the supervision of authority sort out the pictures and categorize them based on their complexity level. Once sorted out and sent with quote, the initial stage of Bulk order processing is done. Some companies have specially trained team for bulk order and rush hour processing. They are expert of doing a bulk order editing without causing any harm to the photo. Companies, who don’t have specialized teams for bulk order processing, can execute the order too. The only thing varies between them is time. Companies may process the bulk order at different times, since each company varies in manpower or experience.

          Once the order is confirmed, they start editing the images. The most important thing should be mentioned here is that in bulk order, it is important to remain the consistency of the photos in all the pictures. Without a proper synchronization, it is very hard to retain the aesthetics of the images.

          Once the bulk order is processed, they undergo steps of Quality Checking (QC). A QC is essential for each and every image before delivering to client finally. After all the formalities, the images are again transferred through the secured FTP/WeTransfer/Hightail server and handed over to the client.

Every company offers Bulk Order Discount for large order. Similarly, every client is free to pick a company or any bulk order offer as per their preference. It is recommended widely by expert graphic designers and clients that orders in bulk should be placed in a company which has more than 10 years of experience. Since, bulk order contains thousands of pictures, clients should look for experience service providers. There are two benefits of choosing an experienced company– firstly, they have a big team of expert graphic design professionals, and there is a great chance of getting more discount comparatively on bulk order. A similar kind of company, Clipping Path India (CPI), offers quite a moderate amount in comparison to other providers. Moreover, this company has been on this market for over 30 years and countless bulk order processing experience.

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How to Photograph Jewelry on a White Background

If you are an online jewelry shop owner, you want to display your products in the most alluring way possible to attract more customers. The main problem is that it is impossible to hire a professional photographer due to cost management or timing related issues. So what can you do? What could be the possible alternative?

You can take your own photos. It is possible for you to get great shots of your items if you have the proper equipment such as lighting and camera and a proper plan of action. It will help you to achieve your goal. We will discuss here how to photograph your jewelry on a white background which will lift you and your brand on a different level.

I am a professional photographer and graphic designer, so I think I can give you an acceptable suggestion on this issue.

1. Camera Settings

Depending on the brand of your camera, camera settings may differ. However, the references I am going to provide here, hopefully, will give you some idea of where to start or when your camera needs adjustment. I suggest my readers for using specific camera user manual of your own. This will help you to be familiar with adjustment settings of the camera. You also can take help from online resources.

unique camera setting image

Macro setting: Most digital cameras can be set in the macro mode for “up close” photography. This feature is usually indicated by a flower icon on all cameras.

Manual Mode:  This mode allows you to set and adjust certain settings rather than rely on camera’s default factory settings.

Aperture: This is the opening that allows the light into the camera. Jewelry photographers fix aperture settings before the photo shoot because the control allows for the exposure and depth of field in photos. A small aperture setting will make the entire jewelry piece in focus, whereas a larger aperture will make the closest area of the jewelry in focus. Set this on the highest setting available on your camera in order to have your entire piece in focus.

White Balance: This adjustment will make jewelry items appear in its real color. This setting depends on lighting conditions

Exposure Correction: This is a setting can manually adjust the brightness of the photos as you take them. This can be adjusted depending on photo background color and you can use (+) the setting to lighten your image and (–) the setting to darken your image.

Spot Focus: If available on your camera, it’s helpful to set the focus mode to “spot focus”. This allows you to control the camera focus.

2. The Photography Light Box

The Photography Light Box Image

The purpose behind the light box or light tent is to provide an evenly distributed diffused light that is bright, without causing a glare bouncing off your objects. You can purchase simple and very elaborate set ups online.

Illuminating Box Setup 

The key is to use clear or frosted Plexiglas or another brand. These are all the essentially the same products, just different brand names. It also comes in different thicknesses and color.

3. Time to capture photos

Step-1: I have taken a series of photos to achieve the final look I want. With the white background, the white area seems a little over exposed but not jewelry item, especially with certain colors, metals (such as un-oxidized sterling silver) and gemstones. So, you can try different settings in order to achieve your best picture.

Step-2: With each photo, you can take written record of camera settings. It will help you see the difference and progression of each shot. So you can compare your results and make adjustments as needed. If you do not want to write, simply look at the photo properties in your editing software if it is needed.

Step-3: During photography, try to use the natural light source as much as possible. If it is not enough, then you may use lightbox, flash lights etc. Keep the camera in the same position.

Step-4: I’ve turned on all my normal light I use with my photography lightbox, along with my other lighting equipment’s.  Red, white, clear and bright silver are difficult to photograph and adjustments may need to be made when trying to capture these items. You can also re-adjust camera if photography is taken in dark environment.

4. Analysis of the captured photo

I have achieved my best results using the f-stop 8 with a shutter speed of 1/10 OR using the f-stop 4 with a shutter speed of 1/40. The difference in these photos is that more of the item will be in focus using the f8 while the f4 setting will produce a blurred/dreamy effect on the part of the item that’s the farthest away from the lens. If you want more of a dreamy look, simply lower the f-stop even more. Remember, your shutter speed will need to be adjusted accordingly.

Analysis of the captured photo

5. Jewelry photo editing works

After capturing photo, images must be edited. As a professional graphic designer, my first choice is Adobe Photoshop. Color Experts International where I work with my co-worker graphic designers, we use Photoshop pen tool based clipping path, retouching, shadow creation technique to make the photo more attractive. These photos can easily be used for web contents, e-commerce sites, magazines or catalogs containing jewelry images.

Jewelry photo editing works

We have more than 30 years of experience in image editing service and you can choose us for quality jewelry photo editing service. We offer free trial service and discount for large volume of image editing job.

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Ghost Mannequin or Neck Joint: An Introduction for Beginners

How e-commerce products are photographed?

Dummy model dolls, also known as mannequins are used by photographers to take photographs of different garments, ornaments, and other related products. Dummy dolls are used to cut the cost of models. By using Photoshop ghost mannequin service, the dummy doll is removed without hampering the 3D shape of any cloth. This is the most popular way used by the photographers to portray the products retaining the real shapes without any dolls or real body. In this way, photographers can easily list a range of products in a quick time and less cost.

Why Ghost Mannequin or Neck Joint Service?

Ghost mannequin is an amazing way to bring the products to life. However, a question arises here, do the photographers have the luxury to spend hours for editing tens and hundreds or images and keep their primary job photography aside? The answer, in most cases, is ‘NO’!

Read More

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Tips and Tricks for Product Photography Using iPhone

Smartphones like iPhones and Android phones has already got so powerful and can produce the quality outputs for which you would need at least a digital camera few years back. Today we are going to discuss how we can use iPhone S4/S5/S6 or later for product photography also apply ghost mannequin photography. Well, a DSLR camera should be the perfect candidate for this. But if we do not have a DSLR camera available readily for our work, we can shoot with our smartphones confidently. IPhones or other smartphones has a plus point. We always carry it with us. These are easily portable devices.

Where Is This Kind of Product Photography Applicable?

IPhone product photography is good enough for e-commerce websites. Online product sale through the web stores are growing rapidly. As a result, a load of product images are required for online display of the products. Sometimes, you may not find a professional photographer for your product photography. In that situation, the iPhone in your pocket can come to save you. With the improvements of camera technology of the recent smartphones, it is possible to do product photography with your smartphone for virtually any media except for the too large pictures for banners and billboards.

Things You Need

  • An iPhone

You already got an iPhone or Android or other smartphone which has high quality camera. IPhone 4/S, 5S, 6S or higher will do excellent for your product photos.

  • Tripod for iPhone

You need to buy the tripod for your phone. Tripod will help to omit blurriness caused by the shake of your hands while shooting. Most of the high end phones have stabilizer facility. But tripod will make sure that you are taking unshaken, crisp, and clear pictures. Do some web search to select a tripod within your budget?

  • Backdrop

We will use a white background most of the time. Most of the products stand out on a light colored background like white or light grey. We can easily make the background with white seamless paper.

  • A table or high top furniture

To work with ease you can set all the setup on a table or a higher surface. Place the total setup near the door or window if you opt for the natural light source.

  • Lights

Lighting is a very crucial factor for any type of photography. It is the heart of photography. For lighting we have 3 options. One is to use the natural light source i.e. the sunlight. Place the product near the door or window. Morning and afternoon is the best time to utilize the sunlight. 2nd option is to use normal household lights like table lamps etc. in an innovative way. Like you can use some white cardboards to reflect the light toward the product or object. Same cardboards can be used to block the distracting lights coming toward the phone.  3rd option is to use photography studio lighting setup. Needless to say that natural lighting is free. Household lights are the cheapest. If you go for the photography studio lighting option, you will need some initial setup cost. Depending on your budget, choose a lighting setup. If you do some research on lighting for photography, you will be able to produce bright and shiny images with any kind of lighting setup I mentioned here. The best shortcut is to start shooting right now and analyze the outputs for different gear positioning and setup, and phone app setup. When you will get some experience with some experimentation, you will start to become a pro for photographing with smartphones.

  • Camera+ app

It will be better to download Camera+ app. It will give us more control over the way we like our products to be photographed. We will be able to easily set the photography variables like aperture, shutter speed and ISO manually. We can set the focus to any area of the composition by tapping on the phone screen. We will be able to shoot on the desired exposure to suit our need.

A lens for phone

If we are not tight in budget, we can buy a lens for the phone camera. This will provide us more freedom. We can place our camera (phone) to a suitable place and shoot utilizing the optical zoom of the lens. If our product is small like the jewelry etc. we can use a narrow angle lens, so that the product will not look distorted in the photo.

Setting up Everything

  • Set Your Phone To Airplane Mode

 This will help to avoid unwanted interruptions.

  • Auto-lock Feature Should Be Set To Never

 This will prevent the phone from going to standby mode.

  • Set Your Light Sources Appropriately

If you are not using natural light source, to get professional output with smooth shadows, you need to use two light sources. For a simple lighting setup, place the light sources at around 45 degree angle to the object. One at the left side, the other at the right side. Fill light should be a lower power light than the key light.

Now it’s Time to Shoot

Everything is set up now for starting to shoot. First take few sample shots to adjust the lighting and other setups. Fine tune the Camera+ app settings, also. If you are getting the pictures as per your expectation. Your settings are okay. So why wait… keep clicking… After shooting if you need some image editing or image manipulations, do it using Photoshop. If you cannot manage to find time for photo editing, you can take help from a reputed image manipulation service providing company. Experts of a good graphic design company can make your product image to shine on the website. An attractive image will increase the sell of your product.

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The Hidden Secrets about Ghost Mannequin Photography for Apparel Business.

The apparel industry has gone from the offline market to the online market that is e-commerce. Many large online shops are now selling apparel products or giving opportunities to small and large companies to sell their garment products.

If you are a hardworking and optimistic e-commerce web store owner, then I want to give you some valuable tips which can help you to lift your apparel e-commerce business at a new height. If you get benefit from this feature, do not forget to give a thanks to this professional photographer and graphic designers; yes, that’s me!

Tips 1:Let’s begin our discussion. 

You must concentrate and give importance on the fact that your product must have to look good as much as possible. Why? Attractive garment photo can attract more customers. There is a basic problem arises when you go to shoot garments photo. Generally, when cloth samples are stored and transported, they become wrinkled, creased, and begin to look worn. The most critical part of apparel product photography is to prepare the garment item perfectly.

Many photographers depend on Adobe Photoshop to remove the unwanted wrinkle or stains from the clothes. But my suggestion is- “never do this”. Because Photoshop is not a magical thing which can give your apparel products an attractive look automatically. Years of expertise are needed to edit photos perfectly in Photoshop. Remember, excessive editing may hamper the quality of the image. From top to bottom, thoroughly examine your product. Remove unnecessary tags, stickers; repair damages and remove distractions. Try to capture the images as close as possible and use Photoshop only for the final touch.

Tips 2: Time to set up a photo studio

Almost any kind of room can be chosen for the photo studio. Collect camera, tripods, and white papers. A source of natural light is necessary during the preparation of your photo studio. For avoiding distraction and keeping the actual product color, you can use a white or light gray backdrop. Once the backdrop is ready, place your mannequin in the middle of the backdrop and in front of your camera. The camera is the most key part of a successful product photography. You may use a DSLR with minimum manual exposure and aperture settings. If it is expensive, you may use a smartphone too. Use a tripod for stabilization and a shake free photography. Place the product face to face position of tripod and camera. For different angles, move the products; not the tripod or camera.

Tip 3: Lighting

For apparel photography, natural window light source is the most inexpensive but high quality light source. Try to utilize the maximum of this natural light source. If the natural light source is not enough or you need some sorts of different lighting positions, you may collect lighting equipment’s. For a single light setup, you can collect light head, soft box, c-stand, battery pack, pocket wizard etc. However, now you have to determine the lighting position. If you are going to use the natural light source, position the mannequin near a window. Otherwise, you can use the light set up for your apparel photography.

Tip 4: Styling of mannequin

Generally, for apparel photography, models or mannequins are used to show the shape and fit of each garment item. However, for e-commerce website, it is not necessary to show them (mannequin) in every image. They can be removed by using Photoshop. But if you are an apparel e-commerce entrepreneur, you may not have enough time to edit all the garment images.

At first, you have to select a mannequin and fix a position for the final photo shoot. The first option is, you can also use a “ghost mannequin illusion” or graphically created mannequin by using Photoshop. The second option is, you can use a real mannequin to display your apparel products and after capturing images, you can remove the mannequin from the photo via Adobe Photoshop. Choose mannequin models according to your requirements.

You have done all the things perfectly, but your camera is in the wrong settings. All your efforts will be meaningless and bring no benefit. You must need to understand ISO, aperture, white balance settings of your camera before you start photographing. Set ISO limit at no greater than 600-640 because higher ISO causes gray spots or colored spots. It deteriorates the quality of images. For image sharpness, make sure that the ISO settings of your camera are properly adjusted.

Aperture, of camera settings (e.g. f/16, f/2.8), controls lens focus. The larger the aperture number, the more detail of the product in the image will be in full focus. A white balance of the camera should be adjusted to the nature of the light source or types.

Tip 6: A perfect photography

Now you are ready to proceed for your photo shoot. Allow the camera to focus your product and then take the shot. Take snaps as many as you can. The more you shot, the more detailed photos can be captured. Shot front and back, left to right up to down or from various angles.

The post production works are needed to give the ultimate professional look of apparel items. This includes various photo editing works before displaying the products on the website. For example- clipping path, background removal, neck joint of ghost mannequin, alignment and color correction.

Various statistics show that a clear and detailed photo of a product can boost up the sell in a tremendous way. So if you want the maximum financial benefit and create a brand value, you can follow these tips.

Have a good day!

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eBay’s Image Guidelines for Store Owner

We all know the importance of photos. Images and pictures attract us. It can communicate with us. Because people say that a picture can tell thousands of words. I think it’s very true. So do not forget to upload a nice and attractive picture for your product listings on e-commerce sites like eBay or amazon.

While submitting product images to the eBay we have to comply with their guidelines regarding images. The first rule is that you must submit an image for a product listing. There may be the case where you are advertising for a service which is not possible to photograph directly. In this situation, you can upload a picture that is relevant to the service you provide. If you are a graphic design company, you can upload an image manipulation picture. You can search on the internet for free images and upload an image relating to your service.

A Picture is a Must for Listing

The first thing is that you got to supply a picture for your item listing. You can no longer list an item on eBay unless you provide at least one picture of the product. What if you are selling a product that is not something physical? A service like photo editing or travel packages? Yes, it’s simple, you have to upload a picture that is relevant to the subject. Providing a professional picture may require a professional photographer. A cheaper alternative is to search for relevant picture online. If you select a free image you are safe from the copyright issues.

Photo Size

For the longest side of the image, the length should be at least 500 pixels or higher. So use a moderately high megapixel camera; you are in safe zone. Even you can use reasonably high-end mobile phones to take the product photos. You can learn more about taking product pictures using smartphones “The Secrets of Capturing High-Quality Product Photos with Your Smartphones”.

Too high quality is also an issue. The maximum size of photo you can upload is 7 MB. Several photos of a listing can be added.

No Borders on The Photos

eBay does not allow borders on the photos. But what if your product is of square shaped or rectangular shaped item which naturally creates a border like visual on the image? No worries, it’s okay, this situation falls on their exception list. But you cannot deliberately create any border other than their exception policy for borders.

Policy for Watermark

 

For the ownership and attribution purpose watermarks are acceptable. It is not allowed for marketing information, any special description about your product, or information regarding customer service.

The watermark should not be bigger than 5% of the total image area.

It cannot have an opacity of more than 50%. It cannot make the product unclear. You cannot put links in watermarks. You can also use the eBay’s watermark creation service to create watermark for your photos.

Text Or Artwork Not Allowed On Photos

No marketing texts can be added to the photos of your item. Any information you need to add about the product, you should state those on the title, subtitle, or item description area. You cannot put any other texts mentioned above in the “watermark” section. The bottom line is other than watermark, there should be no other texts on the item photo. And watermark should comply with the watermark policy of eBay. Place all your marketing writing in Title and Description area.

Use of Stock Photos

If you intend to list a used item on eBay, you cannot use stock photos as the primary photo.  Same for the catalog images. You cannot use them as the primary photo of your product. For Books, Movies, Music and Video Game category, there are exceptions. You got to use a real picture of the used item, for used items.

Zoom / Enlarge Feature

There is a zoom / enlarge feature on the view item page. If your picture has enough resolution this feature will be available. eBay recommends that the items photos should be between 800 – 1600 pixels on the longest side. The longest side can be either height or width. For the images that has 800 pixels on the longest side, this feature will not be available.

So we know, images are extremely important for e-commerce websites like eBay. A buyer on a web store does not have the opportunity to touch and examine the product in real. A customer chooses a product by seeing the product image and the description provided. If you follow the guidelines of eBay regarding the photos of your item while listing them, you will be able to smoothly upload your product photo. Here I have described the basics you need to know regarding the item images for eBay.