From small business to multinational and professional graphics design companies, images are the most vital part to attract customers, promote products and establish company brand value. Buyers are bombarded with pictures from many organizations consistently. In the event that you need to emerge, you can’t have only a logo any longer – you have to end up distinctly of your brand.
It may be felt a little bit confusing to hire a graphic designer if the hiring person does not know much about the design industry, but finding the best possible candidate isn’t simply a question of talent. You’ll likely hear from several applicants who have the design skills to deliver solid results, so don’t get too much tensed on what you don’t know. Instead, focus on finding a graphic designer who is easy to work with, finds creative solutions to design problems and shows that they’re committed to your project’s success.
Where to look?
The best way to find a great designer is by word-of-mouth. Get a recommendation from someone you know and trust, or look to other businesses whose designs you admire and find out who created them.
There are several sites that you can use to find a graphic designer:
- AIGA, the professional association for design (look to their job boards)
- Creative Hotlist
- Freelance Switch
- Coro lot
1. First of all, know your requirements, goals and expectations
Any successful project starts by providing enough background information to the graphic designers you’re trying to attract. Be sure your creative brief goes into detail about your company, the objectives of the project, and the specific qualifications you’re looking for. Sharing deadlines and any potential obstacles upfront in a graphic design job description ensure that candidates will have a good understanding of the project. It will help to determine whether they can meet your expectations before submitting a proposal.
2. What kind of graphic design skills are essential for your business?
As a company owner, it will be extremely helpful for you to have a basic understanding of the design world and what types of skills are necessary before you start reviewing proposals. For instance, will your campaign use stock images, or will the candidate take photographs to incorporate into the project? What kind of software is required for your project? Making these types of realizations will ensure a much smoother interview and recruitment process.
3. Tell the newbie to share his/her idea and give them instant problem to solve
Another tactic for narrowing down graphic design candidates is to ask something unexpected during the interview process. One idea is that you may ask candidates to critique a competitor’s design piece and explain what they would have done differently. The answer itself will provide insight on the candidate’s abilities and their answer will help you better understand of their creative thinking. The goal here is to see how well each applicant handles the situation which is not known to them.
4. Portfolio is not enough
Remember, do not depend on the portfolio only. Choosing graphic designers based on their portfolios alone aren’t the best strategy, especially when it comes to top-level agency work. Instead, ask potential candidates about the designs in their portfolio and what inspired them to make those particular choices. By this you will get a better understanding of how the designer works creatively.
5. Explain your brand and target audience
While you know exactly what your company does on a daily basis and what differentiates it from others, it’s easy to forget that your applicants aren’t as steeped in it as you are. This is a problem since it’s almost impossible for a designer to design anything if they don’t have a clear understanding of your business, your brand and the target audience you’re trying to connect to. That’s why it’s always a good idea to make sure that your final candidates have a firm grasp on your company’s brand and how it relates to consumers.
6. Ask the applicant what s/he needs
It’s always a good idea to ask designers what they will require from your company in order to achieve the best possible results. This could apply to physical items like documentation and artwork, and also time-related tasks like proofing concepts, discussing design choices, and giving feedback. The more you can understand the designer’s process clearly, the smoother the overall recruitment project will go.
7. Give value to the experienced candidate
You may emphasize on experience. Hundreds of hours are spent by graphic designers to develop their skills. So they need a good evaluation of their experience. An experienced graphic designer can achieve the goal that you require.
Hope these tips will help you to hire a skilled graphic designer who can help you to boost up your business.