Online shopping has gained popularity in recent years and it is increasing day by day. A major difference between online shopping and traditional shopping is in the case of online shopping, it is not possible to touch the product physically. So there are only two options for customers to make the decision for purchasing that product- product descriptions and product images. For this reason, publishing multiple, high-quality images of each product is the main priority for e-commerce site owners. According to eBay, a clear and detailed product image can boost up it’s a sale by 2%. Amazon and eBay have features to upload 9-12 images of each product, some images are very much important.
For achieving this goal, e-commerce owners need expert product photographers and graphic designers who can shoot and edit product photos. So, let’s focus on our article headline. We are talking about product photography business. Our product focus is “footwear”.
So what do you think? Is it a cool idea to start a footwear photography business for helping e-commerce sites and bringing benefit for the both ends? Here we are going to give you some tips which will surely help you.
Never go for unnecessary gears and business purchases
On the internet, you will be flooded with tons of photography gear advertisements. It is very much obvious that you may be allured by those. Buying new gadgets and gears can be a great fun and many will advise you with the phrase “it will help your business”.
They may suggest that if you just had that better lens, you’d take better photos, and your business would be more successful. But it will be hazardous if you purchase gears and other photography equipment without a proper plan and money management.
Learn to shoot manually
When you seriously think about footwear photography, you must have to learn to shoot with your camera manual. Most of us feel it is much easier to capture the product images with the default settings of the camera. But this tendency will hinder you from bringing out the maximum result from your camera.So it is very much important to learn the footwear photography manually. As footwear’s are small products, you need to shoot it very precisely.
The real benefit of manual mode shooting is it will help you to learn what’s going on with your camera, and the light around you. As early as you learn it, soon you will get control over your camera and your shooting skill will improve. Manual mode will make your exposures consistent, which helps you save time with your editing.
Be a photographer and businessman
As your target is to create your own business based on footwear photography, you must have to develop a business sense with photography skill. Great business is solely interlinked with great photography.
When you get started with great photography skills, still the probability of being successful in photography business is 50-50. Let me explain why? When you have taken a decision to start a photography business, you must have to earn multi-tasking ability. You are a photographer/customer service expert/book keeper/marketing director/social media whiz/branding guy/website creation person/secretary/treasurer/CEO/CFO/ and pretty much any other title you can think of. That means you have to develop various skills. Skills are very much important.
Patience is important
This virtue is very much essential if you want to be successful a successful footwear photography business person. You have to utter this word constantly to remind yourself. You must have to remember that you won’t get success overnight.
It will take time to get good at photography, marketing customer service, management of business organization. Frankly speaking, it will take time to get good at many things to run a hugely successful photography business.
Create your own branding
Performing right promotional activities is the key point of photography business success. Through away your outdated print materials, brochures, packaging, and thousands of business cards to the trash bin. Because all these are totally useless, and a big waste of money and paper.
When you think about footwear photography business branding, creating something personal, unique and consistent is very much important. It will help you stand out from other photographers and photography firm and differentiate you from others.
So should you avoid the printed products for promotion? No. But you must have to be very much careful. In most of the cases, a huge amount of brochures may be wasted or just cannot be used or reached proper destination. Try to find ways to print on demand or in a limited scale. Analyze your necessity and fix your target where or to whom you want to promote.
Influence people to stay with you
Good word of mouth referrals are the most powerful ways for photography business success. People trust the recommendation of a friend more than an ad in a magazine.
You need to influence people to get great testimonials from them by providing them quality service. Such recommendation is more valuable than ad promotions.
Market your brand or die
Now all you are set. You have everything- a blog, a website, a business and you have a brilliant idea. You make a gorgeous logo. You create a stunning online presence, filled with witty writing and attractive images. You press publish, sit back, and wait for the inquiries and comments to pour in. And then nothing is positive! And then you can understand what marketing is all about.
Show people what your service interesting and valuable. You could have the most amazing photography in the world, but unless people know about it, you will not see any success. Make Things Easy For Your Clients. Be organized and value your time. Keep all the details of your business records, think big.