Nowadays e-commerce has emerged as a big industry all over the world. Taking great product photographs is basic to operating an effective online store. However, display of the products on your website is more important than the way the photos were taken. Any online store can have lovely pictures, but many of them commit basic errors in organization and efficiency of their product displays.
1) Avoid using high-resolution Photos
I’ve seen numerous online stores fall into this trap. They utilize a lot of high-resolution photograph photo for all of the product pictures on the site.Thus, the site goes to a slow loading time and pushes clients away. Unless you are really offering photographs on your online store, the quality and resolution of your photos don’t really need to be that high.
You can also use some image optimization tools for the compression and optimization of photos. Such tools lower the image resolution but keep the quality of image unchanged. However, you will need to experiment with the different compression settings on your photos to determine which is suitable for your online store.
2) Don’t use a Larger Picture Size Than You Require
Many times, you may have to display the same photo on your e-commerce website. As an example, the same product photo might be displayed at a large size for your main product photo, a medium size for your thumbnail photo and an extremely small size for your shopping cart display- for different purposes, different use.
According to the general rule, a similar photograph on your site can be shown at a wide range of sizes. For instance, a similar item photograph may be shown at a huge size for your core item photograph, a medium size for your thumbnail photograph and a to a great degree little size for your shopping basket show.
Do not use the same size photo (by size I mean kilobytes) for all of the large, medium and small pictures on your site! To maximize the efficiency of your website, you should have separate versions of pictures for each permutation of a particular size photo.
Some shopping cart programs will create these smaller versions for you and cache them on your site for faster load times. If your cart has this feature use it! Otherwise, make sure you generate all of the different sized photos yourself and use the appropriate photo depending on the application.
Some shopping cart programs will make these little adaptations for you and store them on your site for speedier load times. In the event that your cart has this feature, utilize it! Something else, ensure you produce the majority of the distinctive estimated photographs yourself and utilize the proper photograph contingent upon the application.
3) Use the “Alt”, “Width” and “Height” Tags For Your Photos
The utilization of the “Alt” tag is basic for the web search tools to have the capacity to file your photographs legitimately. Something else, the web crawler will have positively no clue how to order your item.
The “Width” and ““Height” tags are critical in light of the fact that they specifically influence how your page gets loaded and showed in the web browser. If you don’t explicitly provide an image size, your page will flicker and erratically get larger and smaller until all of your pictures load properly.
By specifying a “width” and a “height”, your web browser will provide a blank placeholder for your image until the full image has been loaded. While you may not think this is a big deal, it makes a big difference in how professional your website will come across to a potential customer. First impressions are key!
4) Don’t Mix and Match Different Photo Sizes For Your Thumbnail Photos
Are you displaying a wide array of your product thumbnails on the same page for the customer to look at. It is very much annoying for a customer to have to search through different sized or rotated photos while browsing through the catalog. It’s also equally annoying to have to scan through photos that are not aligned either horizontally or vertically.
Best practice is, all of your thumbnail pics should be of the same width and height and be organized in an aesthetically pleasing grid pattern on your site. That way, your customer won’t get a headache as he scans through your products.