February 13, 2024
Advertising photography plays a crucial role in the world of marketing and sales. It’s the art of creating images that are not just visually appealing but also persuasive. This type of photography combines creativity, technical skill, and marketing insight to produce images. In this blog, we’re going to delve deep into the realm of advertising photography. We’ll start by defining what exactly it entails and why it’s so important in the competitive market today. You’ll learn about the various types of advertising photography—each with its purpose and techniques to master. Moreover, we’ll share actionable tips and tricks to enhance your
February 17, 2022
Product photography courses can be confusing and overwhelming. There’s so much to learn and so many options to choose from. When you’re ready to learn how to take better photos, you must follow any of the extensive product photography courses available in the market, suitable for people of all ages and skill levels. No doubt, this can be a good way to learn how to take photos of products effectively and how to use lighting to set up shots. Learning how to take great product photos will help you to understand how to design products, choose colors, and create an
November 30, 2021
Product photography is an inevitable part of selling products online. It is widely used in outdoor advertisements, websites, and/or magazines to showcase products to prospective buyers. Types of product photography are an important aspect of the eCommerce business as this leads to enhancement in company brand and increased sales. When purchasing products online, buyers are unable to inspect the product directly. So high-quality product images and product descriptions are their only resort to making a buying decision. The description specifies the size and dimension of the product, and along with reading the description, the buyers can look at the images
November 18, 2021
Composition is defined as the technique to layout different objects and elements within the image to improve the visual appearance. Through proper composition, photographers and designers guide the viewer’s eye in the desired direction. This is actually done by accurate framing, arrangement, and placement of objects and elements within the scene. If you are a beginner in product photography, it is important that you have a good grasp of the common product photography composition guidelines. It is not that all the great photos come from these composition rules, but it is advantageous to have an idea while exploring for out-of-the-box
May 7, 2021
The norm of photography has yet another important subcategory i.e, product photography. Product photography is needed for a variety of purposes but the most important of it all is for advertisement. Your photography skills correlate with how well your product will sell. It is all about capturing the most ideal aesthetic of a product. Many variables such as background presentation, camera angle, product placement, models, photo editing, etc are factors that make or break your product images. But out of them all, lighting plays a vital role to take your product photography to a whole other level. And it is exactly what we will be
February 10, 2020
Are you running an ecommerce business and trying to boost it through online media? Then, you might have known about the importance of photography to showcase the products to your targeted audience smartly. It’s an essential factor to make interact with customers and influence them to buy them. To help you out in this area, we have come with a proven product photography guideline with some proper examples. Before that, we want to let you know the ways of how it impacts on an ecommerce business. It will help to be concerned with what we are trying to gather knowledge for online-based businesses. How
December 29, 2019
Product photography is more than special and crucial to achieving success in the digital business. If you are trying to start an online business through a website or social media, it’s a must thing to work with a lot of photos captured by best product photographers. They should be properly captured in a professional manner. Otherwise, your all efforts can go in vain. And, especially in the European market, this is a really concerned issue because of the online presence of their people in most cases. Before this, we published the best event photographers in the USA to let you
December 8, 2019
Product retouching has been a must thing to focus your ecommerce business to the target audience. Whether you are running an online shop, it means you will require a lot of product photos. They are the key components of business growth. That’s why you can’t just upload images without ensuring quality and resolution. Now, the question is- how can we achieve quality? Well! Today, we will discuss this particular issue regarding the specific season. It’s about winter product photo retouching. As you know, we have already covered several topics related to the product photography area. It includes tips and tricks,
November 10, 2019
Lens is among the most essential and must thing in a camera that is required to capture sharper and bright photographs. Finding the best lens is a kind of challenging part as it has some technical facts to consider. In general, it is a device that is built with several glass plates that direct light to the sensor. Well! In this article, we will try to provide some of the best lenses for product photography with their noteworthy features. Before that, it should be clarified about the basic types and characteristics of the lens. Let’s start digging into the points
May 1, 2019
Product photography has always been at the forefront of all kinds of product marketing campaigns. You will know how important product photography is while buying stuff. Ever wonder why do you choose the product that you want to buy? Believe it or not, a huge part of your decision-making process depends on good product photography. Don’t just believe the words, look at these pictures: This is Burger King’s product photography. If it evokes your newly formed appetite and creates a craving for your taste bud to gulp down the piece of heaven, you are not alone. This is what
January 2, 2018
[Updated on August 2022] Product photography is important for all modern businesses, including online business sectors. In ecommerce sector, you cannot touch products directly before buying. The only thing, you can see the product photo and by this means, you have to choose your required product. Ecommerce business growth is much dependent on the use of high-end quality product photos which must present the details of the product. That’s why this product image should be taken at the studio properly keeping in mind ecommerce adaptability. For shooting quality product photos, great photographers use a lot of gear. They never compromise
April 21, 2016
Smartphones like iPhones and Android phones has already got so powerful and can produce the quality outputs for which you would need at least a digital camera few years back. Today we are going to discuss how we can use iPhone S4/S5/S6 or later for product photography also apply ghost mannequin photography. Well, a DSLR camera should be the perfect candidate for this. But if we do not have a DSLR camera available readily for our work, we can shoot with our smartphones confidently. IPhones or other smartphones has a plus point. We always carry it with us. These are easily portable devices.