April 20, 2019
Everything has some intrinsic characteristics by which it’s known for. Just like you and me. We all have something special, something different, like an identity that makes us unique, makes us apart from the rest. This analogy is also the same for corporations. Your corporate identity is what makes you stand out from other X, Y, Z company on the town. These identities come with a set of multisensory elements with graphical contexts and are the main communicators that maintain the relationship with the customers. By definition, corporate identity or corporate image is the manner which a firm employs to
April 11, 2019
In this tutorial, we are gonna be talking about how to create a carving or engraving effect on a photo in photoshop. This effect is used mostly in logo design or by the designers of the engraving shops to simulate the final result of the project they are working on. Apart from that, this effect can be used to create 3D designs on furniture, ceramics and show pieces that need engraving effect. Industries take advantage of this technique to simulate the design of their projects. But this is also fun to use for designing your personal project, designing wallpapers and
March 24, 2019
Human beings are bound to err and that also applies to photographers. You may be a highly seasoned photographer with knowledge of all the photography techniques; you may have all the state-of-the-art photography gadgets in your arsenal. However, due to some natural and technical factors, you as a photographer can make silly errors or sometimes even blunders. Sometimes, you are well-equipped with all your required gear but owing to atmospheric issues like poor lighting, incompatible background, and redundant objects, you end up capturing substandard photographs. While other times, you get favorable atmospheric support but due to technical glitches like erroneous
March 23, 2019
Shooting a video is a continuous process. It’s all about the techniques and the instinct. If you want to shoot a normal video, chances are, you will end up adding pan, tilt, and zooming shots in your video. But this is not a bad habit to use these trios in the video, these common techniques can be used in almost every project. But there are some strategy to use it. To get the best possible result, you have to know how to use these effectively otherwise it will automatically yield a boring result. Depending on the documentary or video, you
February 28, 2019
The advancement of technology has impacted the photography industry substantially. The field of photography is one of the fastest-evolving industries in the world. Previously, people were dependent on film camera for photography but by the passage of time, film camera was superseded by digital camera. Even though still for various artistic purposes, film camera is availed by the photographers. Right from multinational companies, medium-sized companies, and even the small-scale companies take advantage of photography for marketing and branding their products and services. They know that people are instinctively prone to visuals. More than reading texts, people focus on images especially
February 19, 2019
If you are asked to name one of the fastest-growing and evolving businesses in this modern era, it has to be e-commerce business. Over the last decade, online business has undergone an unprecedented surge globally. People are more inclined to snap up their desired products online rather than brick-and-mortar stores. One of the most salient features that lures people towards online products is the visuals. Visuals play a significant role in the sale of a product. Based on the quality of the visuals, the online retailers draw the attention of the clients. Among various on-demand products, one of the highest
February 10, 2019
Throughout the years of evolution, our industries have come a long way. Thanks to the advent of technology, now we have access to almost everything. But how did they do it? How did they accomplish these amazing feats of accomplishment? If you take a thorough look at any kind of industries, you will see high tech machinery with bleeding edge technologies is being used. These machines also have their own industries. In other words, they are being made and goes up for sale. And anything that goes up for sale needs marketing. Industrial marketing for heavy machinery has undergone a
January 30, 2019
If you are into product photography, you already know all the ups and downs that come with it. For a professional product photographer, it is already hard enough to get the perfect shot. But as a watch photographer, you may need to go through a gruesome load of pain to prepare for the photo-shoot. However, despite doing all the things that need to be done, you may still fall short. You may still struggle to get the best out of your capability. To sort this out, we have prepared a list of best watch photography tips to boost up your
December 1, 2018
Fonts in typography play a very big part when presenting information to public. Websites, desktop publishing, graphic designing, printing media, Journals, blogs and every possible presentation outlet, you name it, they all use appealing fonts so that they can hold the reader’s attention. In general, when it comes to digital media or print media, texts are the main medium of showing information. It holds the aesthetical characteristics of your presentation. That’s why, it is important to be a bit more careful when choosing fonts. Based on character design pattern there are two types of fonts, True Type Fonts (TTF) an
November 22, 2018
Your most beautiful images may contain distracting backgrounds that drive viewers’ attention from the main subject. It can happen in the case of e-commerce product photo which may not get desired customers’ attention. If so, you can remove image background or if you have motif to keep background, you can also do so just by blurring image background. Another thing may occur in your mind that your recently captured images are terribly beautiful with their background and you want to keep background and at the same time, you also want to maintain suitable focus on the subject. Here, you can