How to Optimize Image for Ecommerce Website

Optimizing images along with the other elements can undoubtedly make your ecommerce site more reachable to the audience whom you are actually trying to target.  In this article, we are going to show you some of the crucial tips to optimize the images for online stores so that owners get the maximum benefits.

Why Images Optimization is Important for an Online Store

Optimizing images is one of the very first requirements for an eCommerce website especially when you are expecting more traffic. There are a couple of reasons, image optimizing is very much important and helps you get more customers. Besides, the product image is the core of an online store. And so, you have to ensure all the images are optimized properly. The following benefits will be ensured with optimized images on your site.

• It helps you improve the loading speed of your page.
Optimized images boost conversation with clients.
• It is very essential to get a better SEI ranking.
• You will get enhanced user engagement.
• It also boosts the website performance as well.
• Help you get more traffic.
• Make the images compatible and clean.

11 Tips to Optimize Ecommerce Images

Getting optimized images has no other alternative when you are talking about eCommerce products. The following tips will help you optimize the product images efficiently.

Give Images A Title

Giving an image its title is the first and foremost task to make it optimized. To get a rank in SEO, you must use the keyword in the title as well. The title should be common as people like to use it while searching the very product. So, the keyword-rich file name or title is the first requirement.

In SEO, the keyword is the most important thing. Besides, when it is about the image of the product, you must give it an identity. And the file name or title will work as its identity side by side with the URL link. So, make sure to be intelligent and acknowledged the basic SEO tricks while choosing a file name for the image.

Manage All-attributes


There are some attributes alongside the image and you have to manage them as well. The attributes contain the keyword and other details. Choosing the perfect keyword is the most important thing here besides all other factors. It matters a lot and so, you’ll get another tip that will cover up this issue following these tips.

However, the attributes will work as the descriptive replacement for the product images. Also, it will add extra SEO value to the images. Here, you have to describe the product using very simple languages. And also, you have to add model numbers, brands, and other information here.

File Size Reduction

When it is about a product, you need to use multiple images of the product from different angles. So, the file must contain multiple images. In this case, the size of the images should have your notice as well.

The image size matters a lot as it can reduce the loading speed if it is too large. The whole file including all the images should have an appropriate size and all the images have to distributed as well. But you cannot just provide small size images as well. It can reduce the clarity and visuality. Resizing and compressing it can be a good option here.

Appropriate File


You know that there are different types of files like PNG, JPG, JPEG, GIF, etc. For image optimization, you have to choose the right file too. For compressed images, JPGE files work the best. JPG files are older while JPGE carries all modern features to get a place on a website.

Fix File Size


Research says that around 90 percent of the viewers don’t wait more than 3 seconds to get the image loaded. So, you have to make sure that the page loading speed is adequate in any way. For that, the file size should be minimal as well as the size of the images. You can just compress the images to keep the file size small.

Thumbnails Optimization


When you have multiple images in a file, only one of them will appear as the thumbnail around other products. So, optimizing the thumbnail is necessary as well. The thumbnail file size must be small and it should have a separate Alt description likewise.

Using Sitemap


The sitemap is a very essential requirement for image optimization. It allows you to notify Google about the images on your site. Besides, it helps you to include metadata that will make it easy for the search engines to understand those images properly. In a word, a sitemap will help the images get noticed easily by the viewers.

There are different tools available to use sitemaps. If you are using WordPress, you can just use the Advanced Image Sitemap plugin. You can also try xml-sitemaps.com to get an image sitemap. Whatever media or tools you are using for a sitemap isn’t the fact that matters, the actual fact, matter the most is to use it properly.

Using Caution in the CDN


CDN stands for Content delivery networks. It actually refers to a go-to place where you can host the images as well as media files. It is essential as it increases the page loading speeds. Also, it helps you to solve most of the bandwidth issues.

However, CDN is a basic requirement and you cannot ignore it. But my tip is to add caution while using CDN. When placing images on CDN, most people end up removing the image from the domain. They usually place it on the domain of the CDN. You have to deal with this issue as well.

Setting Image URL


Setting up the appropriate URL for your images is equally important as providing a title for it. Make sure to build the URL properly and remember that it will be the visible link for the image. So, in a sense, it is the identity of the image.

The URL should contain the related words of the images as well. It will be helpful for the search engine to get the semantic identity of the image. As a result, it will bring a higher place for the images in the search results.

Choose the Appropriate Keywords


Just like any other content, an image on your website also needs a proper keyword. While choosing a keyword to set with the image, you have to think in the trickiest way. The keyword should contain the very words that people used to search the product initially. That means it should be the common phrase that people use while searching on google.

Besides, you must remember that the keyword length has a limitation. So, you must make it short and catchy. There are different websites and software that help you finding effective keywords in various categories. So, the more the keyword of the images will be catchy, the more optimized it will be.

User-friendly Design


By the term user-friendly, I actually mean mobile-friendly design. Most people love to enjoy shopping online using their mobile. So, the design of your website that contains the images must be designed properly.

The images and all other descriptions should be in a row and mobile users can find them all along with product images. And also, you have to remember that mobile-friendliness also matters in the case of ranking in SEO. So, be careful while designing the site.


Finishing Lines

Unless you have no reason to get more traffic, you have to be serious when it is about SEO. For product selling sites, images have a vital role to play. So, to get a better SEO ranking, you have to keep all the images optimized in any way. Hopefully, your little effort to optimize the images will bring an effective result for the site instantly.

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