If you work in eCommerce, in 2026, perhaps you have noticed that traffic is getting more expensive, viewers or customers are more value-sensitive. The winners are the brands that run tighter operations. They are still offering a premium experience. That means everything from product photo editing to merchandising to checkout matters more. It is now intensified ever than two years ago. Get a market-expert’s view of what is growing, what is dying, and what is next, depended on the best current data going into 2026. The 2026 eCommerce reality: growth is still there, but it is harder-earned The headline numbers