Product photography has always been at the forefront of all kinds of product marketing campaigns. You will know how important product photography is while buying stuff. Ever wonder why do you choose the product that you want to buy? Believe it or not, a huge part of your decision-making process depends on good product photography. Don’t just believe the words, look at these pictures:
This is Burger King’s product photography. If it evokes your newly formed appetite and creates a craving for your taste bud to gulp down the piece of heaven, you are not alone. This is what happens when product photography is done right. Not only food! Check this Nike product:
Don’t know, how it makes you feel but it certainly captures my attention. If you are to buy a pair of shoes, this is the kind of product exhibition you expect. Every successful product photography has hundreds of hours of hard work, dedication, planning, and creativity behind it. And behind all of that efforts, there is a product photographer with a rock solid determination. A product photographer is the main architect, responsible for bringing out the best of how a product should be presented to the broader audience.
There are hundreds of well-known product photographers across the entire world. Some are more prominent than others in terms of collaborating with big companies, creativity, experience, and so on. In this article, we will be discussing top ten product photographers who are either live in US or based in US.
This list is not in any particular order. That said, the last person on this list may have the same prominence as the first one.
Tim Tadder is one of the most prominent product photographers in the world right now. He is an internationally acclaimed photographer. Abundant collaboration of high profile organization along with the world’s most iconic consumer brands has made him one of the most successful photographers in the world. In his own words, he did not start his career as a product photographer, he started at the bottom, freelancing for community newspapers, then as a photojournalist, and ultimately collaborating on a campaign for the world’s most iconic consumer brands. And eventually got the success he was aiming for. Today he evolves into a producer, director, writer, and a photographer.
Tim is specialized in capturing stunning dramatic photographs of and with different things including people, action, concept, and sports. He has his studio in Southern California and most of his work based on that location. He uses lights in very creative ways and all of his works have a strong presence of different lighting effects. He has won numerous awards for his creations and has been ranked in the top 200 photographers worldwide by the prestigious Luezer Archive Magazine 8 years running.
Some of his major clients include Coke Zero, Pepsi, Adidas, Craftsman, Bud Light, Budweiser Miller Lite, Marlboro, McDonald’s and many more.
Timothy Hogan is an excellent still life photographer with numerous award-winning title in his sleeves. His work is based on California but he also provides his services in Los Angeles, New York, and London. He is one of the big guns in the photo industry. His area of expertise ranges from jewelry, cosmetics, fragrances, watches, beverages, accessories, clothing, cars, and so on. His clients consistently seek Timothy for his dramatic imagery, collaborative and problem-solving nature, especially when it comes to anything shiny. He has shot for many iconic companies including Starbucks, Google, ESPN, Chanel, Budweiser, Nike, Calvin Klein, and so on.
After graduating from the Rhode Island School of Design (BFA, Photography), he moved to San Francisco. Peter is famously known for photographing donuts. But his area of expertise doesn’t confine to only donut photography. As his interest grows by the day, he is now into advertising photography. His resume includes a list of impressive multinational companies. He specialized in photographing people and different products for famous brands that are widely known such as Johnson & Johnson, Apple, and Sony. He also shoots for Macworld and Dwell Magazine. He is also interested in the gadget and other technological device photography. That makes him an unstoppable force to reckon with.
Harold began his photography as a kid when his family moved in the US. He is a creative fine art photographer and his work is based on Philadelphia, United States. His work is very different from all of his peers. He distinctively works on night landscape and the technique called light painting. This technique involves painting the light over a long time exposer. So he needs to work in a completely dark studio. Almost all of his photograph has this distinctive style to it. Needless to say, this makes his work stand out from the others. It’s unique and captivating. He won a myriad of awards and his work has been exhibited, published and collected in the US and internationally.
Harold’s work has been published internationally in Photo China Magazine, the Italian magazine Progresso Fotografico and the Ukrainian magazine Ukraine Photographer. Also, his work was featured in LensWork #93, LensWork #121, Lenswork #137, LensWork Monograph #15, and the New York Times LENS blog.
Ransom & Mitchell is created by two unbelievably talented individuals by the name of Stacey Ransom, who is a set designer–digital artist and director–photographer Jason Mitchell. Their studio is based in San Francisco and they are specialized in digital artistry, CG, and motion skills.
They playfully call them a wonderful mess. And rightfully so, their work screams of creativity and the artwork involves in it, is an absolute beauty. They approach their idea by combining cinematic lighting with distinctive scenery and digital artistry to create what cannot exist.
The distinctive quality of their artistry has brought them international recognition. They have done many award-winning marketing campaigns. their client list includes Young & Rubicam, DDB, DDB Remedy, Hub Strategy, BSSP, Duncan/Channon, JVST, Virgin Records, KVP, Juxtapoz, Hi-Fructose, Decibel, Magnet, Apex, Kixeye, and The Oakland Museum of California.
They have been exhibited worldwide in lovely locations such as New York, San Francisco, Los Angeles, Miami, Tokyo, Berlin, and Melbourne.
Nori is specialized in luxury photography. He was born in Japan and has completed his education in New York. At an early age, he was passionate about luxury items and this desire drove him to pursue still life photography.
His minimalistic approach to find beauty with a set of sophisticated eyes evolved him to become one of the prominent in the world. He earned bookings from the best names in fashion, cosmetics, and electronics.
Since 2009 he has been involved in a countless number of campaigns and has since become a trusted name in the field. Studio lx [lúːks], his new state-of-the-art home based in the heart of Manhattan, small or big Nori take every project with his heart and his team work effortlessly to ensure customer satisfaction.
Some of his clients include Mastercard, McDonald’s, NARS, Nespresso, Nikon, Olay, Oral-B, Coca-Cola, Dewar’s, Dior, Dove, Downy.
This guy is one hell of a photographer with an obsession for patterns. Sam is a New Yorker, studied at Wesleyan University, Middletown, CT. Sam has always been obsessed with details and that led him to take a more hands-on approach when it comes to photography. This 29-year-old has produced some mind-blowing artistry with his unique approach to product photography.
He studied a lot about art and particularly how to shape and visualize a form and thinking about how materials work and how they can be pushed beyond. This curiosity kept his creative wheels turning and he moved to New York shortly after completing his Bachelor degree.
Sam loves to shoot food, “I like shooting it because it has a shelf life on set,” he says. “It’ll start looking bad after 15 minutes, so you have to problem-solve rather quickly.”
Some of his clients Include: Fast Company, Field & Stream, Men’s Fitness_, Nissan, Popular Science, Proto, The New York Times Magazine, Travel + Leisure
Lucas’s work is based in New York. He always wanted to be an artist but he was not good at drawing. When he was 17, he had a girlfriend named Olga. She was a photographer. The few months he was around her, he found out he had a real aptitude for still life photography. That is when everything changed for him.
At the age of 20, he moved to Michigan. He got a degree in Fine arts and Photography while he parked at night and learned English from his 3 roommates.
Now he is one of the leading product photographers in the US. He has worked with a myriad of major companies across the world. In his biography he said, “I love creating conceptual images, pushing the boundaries of still life photography and resolving client’s problems with inspiring imagery.” So that is what you will see throughout his artistry.
Some of his clients include Bath & Body Works, Chipotle, DDB, Geometry, Harpens Collins, IBM, Johannes Leonardo, McGarryBowen, Oscar Mayer, Pepsico, Pret a Manger, Stuart Weitzman, Sony, Target, Trident, Unilever, VH1, VSA Partners, Walrus, Westin Hotels, and many more.
Fernando Decillis is an Atlanta-based photographer. He specialized in advertising and documentary projects. His life was an adventure from an early age. Fernando was born in Montevideo, Uruguay to a teenage seamstress and an airport ramp agent. He did not get to spend his whole life in Uruguay. In an effort to escape Uruguay’s military dictatorship, the Decillis family set out for the United States.
At the age of 10 Fernando attended public school in what is known today as the Dekalb International Corridor of Atlanta, or Buford Highway. He experienced a stream of connection with a lot of folks around the world. Speaking no English, Fernando quickly learned to rely on nonverbal communication to foster a sense of oneness on the field with teammates who all spoke different languages.
Fernando translates this (nonverbal) skillset fluidly to photograph people from all walks of life, from world leaders to celebrities to local farmers. His award-winning photography teases a humanistic beauty out of everyday situations.
Fernando has worked on campaigns for Coca-Cola, Reebok, Wild Turkey Bourbon, and many more. His work has been featured in publications such as AdWeek, Smithsonian Magazine, CNN and Bloomberg Businessweek. In 2015 Fernando was honored by the International Photography Awards with the title of Advertising Photographer of the Year and won a Communication Arts Award of Excellence. He was nominated for International Photographer of the Year for the 2015 Lucie Awards.
Zachary Goulko was born in Moscow. His mission is to reinforce the idea of presenting beauty in an unexpected way. His still life photographs are strikingly captivating. He captures the moment with stunning intimacy. This translates into visual poetry that is unique to the commercial photography world.
With a fully equipped high-end studio, based in the New York City area, he photographs the product and still life images for many world-renowned beauty and cosmetics brands.
Among Goulko’s clients are L’Oréal, Lancôme, Clinique, Estée Lauder, Strivectin, Shu Uemura, Frederic Fekkai, Patek Phillipe, de GRISOGONO, Roger Dubuis, and Zac Posen. With a background in design and interactive programming, he is constantly seeking new ways to push the technological boundaries of his medium and give full expression to his creative vision.
This is our top ten picks for you. These photographers established themselves among the industry’s leading product photographers. If you are to watch some product advert anywhere, chances are pretty high that you are watching a creation made by one of these photographers.
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