Marketing is the fuel that drives success for any business. For marketing, digital media is the go to place for your audiences as well as businesses. If your business targets digital media, there are literally no option other than social media. To promote your photography business, you should know the best practices of 10 Social Media Marketing Strategies For Promoting Photography Business.
Marketing using social media enables you to reach a wide range of audience, who are interested in learning, gathering information or just reading (or viewing) contents. Social media also helps you to engage with your audience in large scale. That’s why, more and more companies are pouring more money-man- hours to grow their business through social media.
Let’s have a look on the 10 Social Media Marketing Strategies and the best practices.
- Images for marketing
While talking about the social media, Facebook is the one that comes first. It’s the largest social media in the world. Moreover, Facebook is also photographer-friendly. Because, people of all classes are here to talk about, to see, to listen and so on. For photographers, it is the most useful site to be connected with more people.
Strategies: It is useful to use your personal profile for branding your photography business. But to get the maximum result, you should avoid personal Facebook profile for branding. Usually, your personal profile has fewer open doors than pages. Rather, opening a photography page helps you to open more doors. Here the users can share, like, comment, and engage. Create group with the photography lovers, share tips & tricks to teach them, and you also can ensure user involvement.
Post from your best photos one or two per day on Facebook. Saturday is the best day for photo sharing since most of your audience flock in social media during the weekends. Remember that your best photo to you, may not be the best photo in your Facebook page. That does tell you one thing, you can use your page to identify which of your images are popular. But, please remember that the photo that is not popular today, may be very popular tomorrow. So, revise and reuse your photos at regular basis.
To engage more traffic: announce special events & new products, post new photos, links to posts from your blog, offer contests, talk about behind the scenes of photography, share some tips & tricks related to having the best photographs, share content which inspires you most and so on.
You may have many haters. Never heed them. Rather speak loudly with confidence and think yourself an expert. Don’t use any negative or hate words.
A photographer can use Twitter as his social media marketing weapon. Twitter is very suitable for the photography business. Moreover, many people has Twitter account these days. Facebook is more like a friend circle, which sometimes can be a bit closed from the public. But Twitter is like many circles of people with same interest, talking about the same thing or engaging in the same activities. So for a photographer it is an opportunity to reach more potential traffic or customers.
Strategies: If you know the actual strategies of using Twitter then it can be the more fruitful social media marketing for your business. But, the 140 character limit makes you a bit strategic, since you have to say more within your character limit. Moreover, you also need to use Hashtags to get your post listed in relevant categories and reach more audiences.
You also can tweet your blog post, reply to other’s tweets, and inform the user about your daily activities. When you re-tweet one’s tweet, it goes to all of your followers. So, re tweet the posts of your best photos from your business Twitter account. Also encourage others to re-tweet posts of the best photos. However, please don’t encourage this for average photos and also don’t knock others for re-tweet at regular basis. Otherwise, people might unfollow you if they think you are bugging them.
There is no set rule on what time is best for tweeting. It all depends on when most of your audiences are online consumes various tweets. e.g. if you are a US photographer and most of your followers are from Europe, then your best time to post may be different. However, if you have the most followers from your country, then the optimal time of the tweet is 12PM (during lunch) and 6PM (after work), and the optimal time for the retweet is 5PM. Because during those mentioned times, people get a bit of leisure and flocks into Twitter. Here, it is best to post 5 tweets in a day at an even interval to catch more attention.
It may seem to you that YouTube is not for the photographers. But believe me, this is one of the best social media for promoting any kind of business. When you think about search engines, Google comes to your mind. But, when you think about the second most popular search engine, it’s not Bing, rather it is YouTube. Here, you can learn & teach many techniques of photography or engage audiences who are looking for photography businesses. You can share links and your ideas below the video. As the YouTube is a part of Google, you will get help to rank your blog pages too.
Strategies: To receive potential public attention, you can make video informing tips and tricks to the users, give them guidelines, show them style of photography, camera setting, creating a favorable photography environment by setting different objects like light, umbrella, background objects and so on. You can make a video of capturing images of different situation such as nature image, product image, wedding photography, baby photos and others.
Considering the strategy, a photographer can use YouTube to promote his photos by making a video using still images and voice over if he doesn’t like to come forward. He can make many tutorials by presenting text document over the screen.
Advertising on YouTube is important for the photographers. Advertising before showing the main content, is so much effective to publish your products.
In case of making video content about photography, you don’t need to think about high quality. If you can provide useful content, the user may embrace and thus you will get enough connectivity. Analyze some viral videos in YouTube, you’ll be amazed that some of the very viral videos are not of the best quality.
Like Facebook and Twitter, Google+ is another essential social media for the photographers. Regarding functionality, it is almost same as the Facebook and Twitter, but as it is a product of Google which has the power to influence search engine results. So, inclusion in Google+ for a photographer is equally significant like others if you also use blog and website.
Strategies: Since in Google+ everything is as similar as Facebook and Twitter, a photographer should normally perform every task like sharing, like, re-sharing etc.
There are many communities based on the common interest like wedding photography, product, photography, baby photography and so on, where a photographers can share information and check out the potential clients.
It’s another unique feature is Google Hangouts which will provide you an opportunity to make free calls from your computer. You can make group video calls and even live streaming events among your community all over the world. Since right now there is no ad option in Google+, a photographer can still use Adwords Express to display his content on their display network.
Pinterest is a heavily image based social media, which is very much suitable for photographers. A photographer can create different categories boards which contain pins or your blog links, information, resources with the images. Just as video producers need their own YouTube channels, a photographer should have a Pinterest account. Sharing images here is a fun for the photo takers. By posting images they can show their individual style of photography. From this social media you can make easily drive more traffic to your blog or website by strongly back linking. After all, this social site can be one of the most fruitful marketing platform by:
- joining group boards,
- showing your appreciation,
- following others pin posts,
- encouraging people to pin your images,
- using story board,
- creating client’s testimonial board,
- adding a Pinterest button into your web browser,
- creating business account, and so on.
Instagram is one of the most gathering social media for the photo likers and publishers. So, for the photographers it is just simply like a heaven of their best photo sharing. As a photographer if you don’t have any account in Instagram while you have accounts in all other social media, it’s a gigantic mistake you did ever. It’s like you have kept close the door on the planet of opportunities.
Instagram can be your best social media platform to promote your best images you have had. It will let you do almost some unique features to connect people, to show your images and to be profitable. It is just waiting to be your right choice in case of promoting your images with its 200+ million users. It is only an image sharing platform, there is no limit of reaching to the users, no written content; it is just a paradise for photo sharer.
Strategies: As a photographer, if you would like to promote your business in Instagram, you have to follow few strategies to have maximum achievement. First of all, create an account here and post your best images 2 or more per day, link your own website in your bio and you are set to promote.
Share your images appropriately with Hashtags which let you connect with your target audience. Post images consistently and you will see the likes roll in just more than as you expected before. In other media, you also get enough from your target audience. But in Instagram, only hashtags will perform the job to take it to another level with their massive hashtag without your poking further. You can use 30 specific hashtags on each photo like #weddingphotography, #babyphotographs and so on.
This site will let you to link with other social media like Facebook. This method will help you to have more target audience. Here, you can have the followers from your own city by filtering.
Use Zen-promo. It is an app which is designed to attract attention of the followers to your account. Really, it is a powerful tool to increase the followers and real comments as well. This will prove your engagement fact in Instagram. The app is clear, user friendly and open to all. It will help you to consistently like, comment and follow manually. It will also help you to pick up your target audience, to go viral you photos and to make you popular.
LinkedIn is a so much wide and useful database of the professionals. It is a search tool too to find out the specific person from the specific profession, to find various job opportunities from everywhere. It is a market place for the marketers. Almost all the high profiled companies and personalities have kept their mark here. Here, you can share your knowledge, news and views. You can teach your group members, inform about your business and product to the target audience.
People from every profession can use LinkedIn for their business purposes and personal branding as well. This social media is one of the most influential marketing places for the photographers. They can perform many things here to grow their business. To draw the attention of the target audience a photographer should maintain some strategies to get the utmost conversion.
Strategies: To grow photography business marketing, you should open at the very first a catchy and 100% quality company profile, make it all stars by giving the necessary information. Properly arrange the page using professional avatar and your best images. If you have any personal profile, link it with that of.
Create a showcase of your products that mean your photographs. Use the great visuals. Please note that SlideShare is now a LinkedIn product. And showcasing your best photos in SlideShare is very crucial for building your portfolio. Use it to attract more businesses and customers.
A photographer should be engaged with the target audiences and that is why he should create group, participate with the relevant groups, share images and views, leave status consistently, answer various question of the use LinkedIn polls, ask for endorsement and so on.
For attracting more traffic to your profile and ultimately to your selling website, write article sharing many tips like social media marketing tips and tricks for photographers who are newbies or interested to come to this profession, write smart pulse for your services, create info graphics with photography tactics, video tutorials and many mores.
Anybody who wants to promote his photograph in any social media, he has to take a target seriously. He should update his content, status. Sometimes, if the photographer needs any professional related to his job, he can take it from this site and it will increase the movement of the photography related personnel in this page. However, in the way, a photographer can result out the maximum result.
This is a question and answer site where people ask and like to have relevant answer about any topic. It’s a place to write new content and share content from the other websites. This can be a right place for the photographers to make relation with the target audience. Here anybody can open page, share content, ask questions and provide answers.
However, during opening an account, a photographer should use his or his company’s original name & email address, use the best avatar image, attach a crisp, clear and relevant tagline.
As it is a place of knowledge sharing, a photographer can share his knowledge related to photography tips and tricks, styles and so on. In this path, he can create a branding on behalf of his business and personal branding also. If once a photo taker can create a personal branding by sharing his knowledge, the audience may feel interest to his job and come to his site to know more about him or to buy his product like photography.
It is beyond description blogging is a powerful tool for making personal branding, providing various types of contents. Like other social media, here one can share his personal opinion, news and views, content enriched with professional knowledge. He can use deliberately any links, story, experience and something like these. He can share written or video tutorial. By performing all these activities one can easily increase the involvement with the target audience.
In case of a photographer’s business promotional work, he can easily and cheaply develop a blog for branding. He must keep here option of sharing his best photographs. That is why, he must attach sharing buttons for scattering his works into different social media so that more audience can be generated.
What is the best social site for the Photographers?
It is so tough to answer the question about the best social site for photography marketing. Actually, it may vary from person to person. A photographer who got success from Facebook, to him this social site is the best. Again, the other one who got success from Twitter, he will recognize the site as the best. So, since the achievement is the main fact, the site which will provide considerable conversion consistently may be called the best social site and to measure it is your matter.
So, for having these images in their perfect condition as it should be, the photographer can contact with a graphic designer or in case of huge image files, he should communicate with the professional image editing provider like Color Experts International, Clipping Path India, Image Masking Service and so on. We, the Clipping Path India is the world’s largest image editing company with it so much skilled, experienced and dedicated bunch of graphic designers. We have been providing all types of photo editing services such as clipping path, image masking, color correction, image retouching, image restoration, neck joint or ghost mannequin service, raster to vector and further for the last decades.
We have a too much potential customer service department with all kinds of modern equipment to serve you. We use the latest version of Adobe Photoshop, Pen Tablet and something like these to provide the quality services. We always try to maintain the ultimate security to process, to send and to get your image files.
What’s the most important feature we have is that we provide up to 2 images Free Trial Service to provide our clients an opportunity to judge our service quality.