July 18, 2019
Market in jewelry business is very dynamic. This dynamic nature of the market has led the United States to be the largest consumer of jewelry, with a market value of $1.7 trillion (2017). Businesses that have contributed to build this number are considered to be involved heavily in marketing and promoting the business. Although setting up a jewelry business can be rewarding and adventurous on its own, it can collapse at any time if not managed properly. That is why, experienced business strategists analyze market data to get an estimate of what they are dealing with, and plans come shortly
July 7, 2019
Chandelier is an amazing piece of décor for the interior. These are great for enlightening the doorway, living space, hallway, dining hall or somewhere unlikely like the kitchen or the bathroom. Chandelier has a very impactful presence, which is why these are used to enhance the beauty of the environment. However, these lighting fixtures are not cheap. Chandeliers are considered to be the symbol of luxury and often be seen at the luxury and business hotels, royal houses and in fancy resorts. But as time progresses, our living standard has gone up, disposable income has raised and innovation in the
June 20, 2019
Organizing any kind of event is no small feat, it’s a set of complicated tasks and a massive undertaking. The success of the event sorely depends on those individual tasks. Subverting these tasks can easily lead any event to its downfall. You have to be prepared for all sorts of the unexpected nuisance. No matter how big or small it is, holding a photography exhibition can be an enriching experience. There will also be challenges while staging a photography exhibition. That is why it is essential to have a proper plan. In this article, we will be discussing the step
May 15, 2019
E-commerce companies are ballooning and so as the demand for it. People especially the tech-savvy ones are opting for online purchase as opposed to physical purchase of their desired items. Most of the people, nowadays, spend hectic days and barely get any spare time. They find e-commerce platforms a golden opportunity to snap up their preferred products and save their precious time. Among various products that are highly purchased from online shopping sites, handbag is worth mentioning. Since clientele buy their products based on observation, photography plays an integral role in gratifying the potential buyers. Photographing handbag is not an
May 1, 2019
Product photography has always been at the forefront of all kinds of product marketing campaigns. You will know how important product photography is while buying stuff. Ever wonder why do you choose the product that you want to buy? Believe it or not, a huge part of your decision-making process depends on good product photography. Don’t just believe the words, look at these pictures: This is Burger King’s product photography. If it evokes your newly formed appetite and creates a craving for your taste bud to gulp down the piece of heaven, you are not alone. This is what
April 20, 2019
Everything has some intrinsic characteristics by which it’s known for. Just like you and me. We all have something special, something different, like an identity that makes us unique, makes us apart from the rest. This analogy is also the same for corporations. Your corporate identity is what makes you stand out from other X, Y, Z company on the town. These identities come with a set of multisensory elements with graphical contexts and are the main communicators that maintain the relationship with the customers. By definition, corporate identity or corporate image is the manner which a firm employs to
April 11, 2019
In this tutorial, we are gonna be talking about how to create a carving or engraving effect on a photo in photoshop. This effect is used mostly in logo design or by the designers of the engraving shops to simulate the final result of the project they are working on. Apart from that, this effect can be used to create 3D designs on furniture, ceramics and show pieces that need engraving effect. Industries take advantage of this technique to simulate the design of their projects. But this is also fun to use for designing your personal project, designing wallpapers and
March 24, 2019
Human beings are bound to err and that also applies to photographers. You may be a highly seasoned photographer with knowledge of all the photography techniques; you may have all the state-of-the-art photography gadgets in your arsenal. However, due to some natural and technical factors, you as a photographer can make silly errors or sometimes even blunders. Sometimes, you are well-equipped with all your required gear but owing to atmospheric issues like poor lighting, incompatible background, and redundant objects, you end up capturing substandard photographs. While other times, you get favorable atmospheric support but due to technical glitches like erroneous
March 23, 2019
Shooting a video is a continuous process. It’s all about the techniques and the instinct. If you want to shoot a normal video, chances are, you will end up adding pan, tilt, and zooming shots in your video. But this is not a bad habit to use these trios in the video, these common techniques can be used in almost every project. But there are some strategy to use it. To get the best possible result, you have to know how to use these effectively otherwise it will automatically yield a boring result. Depending on the documentary or video, you
February 28, 2019
The advancement of technology has impacted the photography industry substantially. The field of photography is one of the fastest-evolving industries in the world. Previously, people were dependent on film camera for photography but by the passage of time, film camera was superseded by digital camera. Even though still for various artistic purposes, film camera is availed by the photographers. Right from multinational companies, medium-sized companies, and even the small-scale companies take advantage of photography for marketing and branding their products and services. They know that people are instinctively prone to visuals. More than reading texts, people focus on images especially
February 19, 2019
If you are asked to name one of the fastest-growing and evolving businesses in this modern era, it has to be e-commerce business. Over the last decade, online business has undergone an unprecedented surge globally. People are more inclined to snap up their desired products online rather than brick-and-mortar stores. One of the most salient features that lures people towards online products is the visuals. Visuals play a significant role in the sale of a product. Based on the quality of the visuals, the online retailers draw the attention of the clients. Among various on-demand products, one of the highest
February 10, 2019
[Updated in July 2022] Throughout the years of evolution, our industries have come a long way. Thanks to the advent of technology, now we have access to almost everything. But how did they do it? How did they accomplish these amazing feats of accomplishment? If you take a thorough look at any kind of industry, you will see high-tech machinery with bleeding-edge technologies being used. These machines also have their own industries. In other words, they are being made and go up for sale. And anything that goes up for sale needs marketing. Industrial Marketing for heavy machinery has undergone