We were running product photography for three different e-commerce brands simultaneously. Good shots, decent editing, proper lighting setup. We’d post the finished images everywhere because, honestly, why wouldn’t you? You already paid for the shoot. The results were all over the place. Same product, same photos, totally different performance depending on where we posted. Instagram okay. TikTok? Basically invisible. Pinterest driving random traffic spikes we couldn’t explain. Took us a few months to realize we weren’t dealing with a product problem or a targeting problem. We were dealing with an image editing problem. Every platform has its own visual language,